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About Aurora Vestita

Aurora, Roman goddess of the dawn, was said to wake the world each morning by flying across the sky tossing flowers to announcing the arrival of the sun. Aurora Vestita aims to honor the heritage of its namesake goddess by capturing the ultra-feminine, ethereal beauty through luxurious, exceptionally wearable silhouettes and fabrics. Each Vestita (dress in Italian) is lovingly designed and hand crafted in New York City by Rawan Rihani with the highest quality natural materials, plant-based dyes and positive energy.

After years of working in fashion (Yigal Azrouël, Urban Outfitters, No.6, and Stone Fox Bride) and creating an acclaimed floral design company, Aurora Botanica, Rawan was ready to launch her own line. She was inspired not just by the tales Aurora Vestita's eponymous goddess but also photos of her globetrotting family members in Italy and Jordan during the 1970s. Their relaxed, well-traveled, accessible glamour resonates in the heart of the brand.